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Perhaps the simplest of all the lessons I have learned about
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Mims

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MessaggioInviato: 05 Nov 2019 07:55:04    Oggetto:  Perhaps the simplest of all the lessons I have learned about
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Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say
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, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.


There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.


>> #1 ? When I don't think about Google and cover multiple topics.


There are times when a page is put up simply for the benefit of my readers and, for one reason or another, covers a number of different topics.


A simple example of this would be a page in the Excess Voice newsletter archives. I archive all issues, so visitors can browse their way through previous articles and reviews.


From Google's point of view
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, these pages are very unfocused. A particular newsletter might include an article on one subject, a review on another and reader feedback on yet another. As a result, Google sees a mix of unrelated topics, gives a digital shrug, and rewards me with a horrible listing across a variety of keywords and phrases.


>> #2 ? When I do think about Google and cover multiple topics.


Let's say I am reviewing a service of a fairly general nature. As an example, we'll pick a site that offers a variety of marketing services for companies online. My review may cover search engine optimization
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, newsletters, buying AdWords, buying newsletter ads and banners.


In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I'd like to get some Google traffic to that page
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, so I might even use WordTracker to find some good key phrases. Then I'll include that phrase in the page title, meta tags and in the headings and text.


Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase.


>> #3 ? When I hardly think of Google at all, but focus on just one topic.


This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.


What happens? Quite naturally
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, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally
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, with related phrases.


Will this page do well on Google? That depends. If the topic is very general, like ?advertising?, then probably not. But if the topic is more focused, within a smaller niche, like ?advertising in German ezines?, then I'll probably do very well indeed.


>> Concluding thoughts


A lot of the time
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, trying to get a high listing simply by packing in keywords and phrases will do you very little good.


If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:


- Write a simple, focused page on a single, niche topic


On top of that, if you use WordTracker or a similar tool to find a relevant and strong
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, high demandlow supply key phrase, you'll do even better.


DIY Air Conditioning Repair - How Hard Could It Be? Home Repair Articles | November 15, 2011
Many homeowners wonder if they should perform air conditioning repair or call in the pros. Here are some things to think about.

Air conditioning repair is one of the household maintenance tasks that some homeowners wonder if they should try to tackle on their own. This depends on how mechanically inclined they are and whether they've had much experience in home repairs. There are different types of cooling units; some are HVACs that combine both the heating and cooling elements in one appliance. These are often central devices that use ductwork. There are also window units and those that can be moved from room to room and can sit on the floor. Here are some things to think about:

- Two components: Central AC has two different parts, the evaporator and the condenser. One portion of the appliance is inside and the other part sits on top of a cement slab in the back or side yard.

- HVAC: HVAC stands for heating, ventilation, and air conditioning. These units use the same mechanisms for keeping the internal climate of a home comfortable no matter what the season.

- Air flow: Motors
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, ductwork, and blowers work together to push chilled air through the system. Hot air moves via the blower near the evaporator coil, which then lowers the temps in the home.

- When it's not working: When this flow of air isn't doing what it's supposed to do, it can be for a variety of reasons. One possibility is the distribution system. Another is that there could be a kink in the ductwork or clogged up filters. Filters should be changed monthly to prevent this from occurring.

- Sealed parts: Air conditioning repair can get tricky without the proper equipment. One of the reasons pros are called in is because the condenser and evaporator are sealed. If a DIYer doesn't know what he or she is doing, the problem could be made worse.

- Window units: Air conditioners that are placed in windows or on the floor are much like the larger built-in types in how they alter the temps. These smaller appliances have fans, compressors
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, and thermostat controls. They are designed to be used in relatively small spaces such as one 200, 300 or 400 square feet. They must be kept clear of dust and debris so that the drain ports and coil are able to perform effectively.

- Preventative maintenance: If a homeowner wants to work on his or her AC, performing preventative maintenance might be the way to go. This includes keeping it .
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MessaggioInviato: 05 Nov 2019 07:55:04    Oggetto: Adv






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